Does your business conduct a market research study on a yearly basis? Good news, as a chamber member your business can benefit from our yearly market research study. Here are a few interesting facts regarding visitors to Table Rock Lake from 2012’s study, which was performed by H2R Market Research:
- Table Rock Lake has strong brand awareness
- What factors play the biggest roles in the destinations travelers choose to visit?
* Relaxation
* Value for the dollar
* Safety
* Variety of things to do
* Unique
- Most regional travelers say they enjoy shopping, touring historic sites and visiting museums / cultural events.
- Importance of amenities for overnight stays:
* Food Service
* Size of the bed
* Location / on the Lake
* Wireless Internet access
* Flat screen TV in room
- Functional Drivers in addition to boating & fishing: Table Rock Lake visitors say that Silver Dollar City, Shows & Shopping are also among their most important functional drivers that motivate them to visit the area.
The world is changing more rapidly than at any point in history. The Chamber is working for our members to help you understand market trends, and who and what potential guests are looking for. Our purpose is to promote tourism and provide information and resources to enhance our members success.
If you are not a Chamber member and would like to find out more about how you could become one, contact:
Heather Cognito - (417) 257-4941
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